That's the gap. ChatGPT can hand anyone a flyer, an email, a plan. Then it stops, and the follow-through is still on you. I've spent the last two years building the pipes that don't stop: integrated systems where AI scopes the project, gets your buy-in, does the work, and takes it live. All of it backed by 25+ years of marketing, strategy, design, UX and engineering. None of it happens without my oversight. I check and approve the work so nothing slips through the cracks — you have someone to hold accountable. You get me. And you get the machine. His name is R2.
A vendor for every channel. A monthly PDF from each. None of them talk to each other, and none of them own the result.
Runs your ads. Has never seen your landing pages, your margins, or your booking flow.
Sends a ranking report. Can't touch the website to actually fix what he finds.
Posts on a schedule. Couldn't tell you what a customer is worth to you.
Updates take weeks. Every change is a ticket, an invoice, a wait.
Meanwhile, AI has quietly changed what one operator can deliver. But only if someone builds the machine and knows how to drive it.
Not a bag of services. A system where every part feeds the others: the site feeds the ads, the ads feed the tracking, the tracking feeds the decisions. Built over two years, proven on live clients, re-tooled for your business.
Your site, rebuilt so an AI agent can draft, update and ship pages in your brand voice. Changes in minutes, new landing pages in hours, no ticket queues. No CMS bottleneck, no webmaster invoice.
Wired directly into Google Search Console. It finds keyword opportunities, spots rising and decaying pages, builds geo-targeted pages for the towns around you, and publishes with your approval on every topic.
Blog posts, landing pages and content built from your seed ideas: researched, drafted in your brand voice, and published on a steady cadence. You approve the topics; R2 does the writing labor; I make sure it's actually good.
A full audit of your ad account history: wasted spend, missing negatives, winners worth scaling. Campaigns rebuilt around your real economics. And no performance claims until conversion tracking is verified.
Social campaigns run with the same economics discipline as search: creative in your brand voice, audiences that map to your actual customers, and budgets you approve before a dollar moves.
Campaigns and newsletters to your own list: segmented, written in your voice, sent on a rhythm that keeps customers coming back instead of blasting them until they unsubscribe.
Targeted prospect lists for your vertical, sequences written with 17 documented persuasion techniques, approved in your voice, every send logged. Not spray-and-pray.
A branded dashboard at your own domain. Activity feed, project synopses, approvals and to-dos. You see everything moving, without chasing anyone through email.
Same work, two windows: R2 runs the loop; your Command Center tells you what it means, and only asks when a decision is genuinely yours.
One of my current clients, a small business in the NYC metro area, was paying four separate vendors before we consolidated everything into the system.
65% less spend isn't even the headline. Four vendors each gave a few billed hours a month; R2 works the loop every day across eight engines: pages shipped, ads tuned, emails sent, opportunities surfaced. An operator makes sure it all points the same direction.
The first month is setup: access, the site, tracking, and the engines coming online. You will see a lot of work land. You will not see a full month of results yet. That is why it is not a free month.
What you see here is founding-client pricing while I build the roster. Once the first four or five businesses are aboard, the price goes up. The early clients keep their rate.
Numbers from a real, current engagement. Every business is scoped individually. If it's a fit, we'll talk.
Every client gets a Command Center: your own private dashboard where the whole engagement lives in daylight.
Calm, milestone-level updates: launches, wins, kickoffs. Not task spam, not silence. You always know the machine is moving.
AI does the labor. I review and approve it before it moves. Then you sign off on the decisions that are actually yours — topics, budgets, framing. Nothing slips through unsupervised.
Every workstream carries a living summary: where we are, what we're working on, where we're going. Read it in 30 seconds.
When I need something from you, it's a clear, tracked ask. Our calls turn into logged work, not forgotten notes.
I'm Jake Sheppard, founder of Swag Media Factory and founder of From X. The AI is new. The judgment behind it took a career to build.
At 14, I pitched my parents to let me take a week off so I could cover a national lacrosse tournament in Australia online. They bought me a digital camera. I built the site on GeoCities and never looked back.
The building got a foundation: business school, with a focus on marketing: offers, positioning, unit economics. The frameworks I still run every engagement through.
Ad agency work in media buying and creative, then startups, then my own shop: Swag Media Factory, with strategy, design, UX and development under one roof. There was also a fast-fashion boutique in Hoboken with my wife. Long story. Great decade.
A client asked me to join full-time and own every marketing and tech discipline my agency had been running for them. I earned a partnership after developing a call-routing ping-post algorithm that matched high-intent customers to the right services. Marketing and engineering, fused.
I started a children's birthday party business, so small-business ownership isn't a theory to me. Bookings, seasonal demand, local marketing, word of mouth: I've lived the exact playbook my clients live.
I started building the systems that make AI dependable: runbooks, approval gates, engines wired to real data. Not AI demos: infrastructure that does real work, every day, without dropping the ball.
The kid who took a week off for a lacrosse tournament came full circle: I founded From X, building products, experiences and communities that grow the game of lacrosse, and the brands underneath it: Sixers Lacrosse, From X Lax Club, Rep It Up, Third Crease. From X only exists because of those harnesses and pipelines. One person can't run a family of brands without systems doing the heavy lifting. It's living proof of the machine, the same one I'm now opening up to a small set of selected businesses.
No calendar maze. Tell me what you're working on and I'll reply from jake@swagmediafactory.com. If it's a fit, we'll go from there.
It goes to jake@swagmediafactory.com. I'll read it and reply if I can help.
Got it. If it's a fit, I'll reply.